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Recent client news
- First healthcare tenants at new Houston Run Professional Center signify more offerings in underserved Gap community
- Lancaster's Historic Preservation Trust announces 2010 Architectural History Tour featuring the work of C. Emlen Urban
- Pa. Renaissance Faire and Association for Science in Autism Treatment present Rockin’ for Autism Awareness July 31st
Recent posts
- A tribute to some great employees: Even the momentary relationships they establish are integral to the brand they help create
- Write the way you speak -- with directness, warmth, and authenticity
- A basement skate shop: You meet linchpins in the most surprising places
- Wikipedia entries? Proceed with caution.
- Social media and the busy schedule: How do you really find the time?
- Assess, plan, and dive in: A 5-step social media strategy for beginners
Category Archives: Laura Duran’s Blog
A tribute to some great employees: Even the momentary relationships they establish are integral to the brand they help create
Your brand can be thought of as the concept that you own inside the collective minds of your stakeholders and contacts. These groups include employees, customers, partners, community members, and prospects. Though intangible, your brand is one of the most valuable … Continue reading
Write the way you speak — with directness, warmth, and authenticity
As a PR consultant, I spend time writing or revising the writing of others on a daily basis. I love writing content and narrative that readers can enjoy and care about –communication that shows the human side of business and reveals the extraordinary … Continue reading
Posted in Laura Duran's Blog
Tagged authenticity, communication, content, copy, narrative, PR, public relations, sentence structure, word choice, writing
1 Comment
A basement skate shop: You meet linchpins in the most surprising places
“The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.” – Seth Godin, Linchpin My daughter has been … Continue reading
Posted in Laura Duran's Blog
Tagged community, excellence, ice skating, leadership, Linchpin, Seth Godin, success, talent, tribe
1 Comment
Wikipedia entries? Proceed with caution.
One of the most important principles in the new world of social media is the necessity to understand and respect the rules and expectations of each individual community. In the case of Wikipedia, rules and expectations are clearly stated and worth studying closely, … Continue reading
Posted in Laura Duran's Blog
Tagged community, engagement, marketing, public relations, social media, tactics, Wikipedia
4 Comments
Social media and the busy schedule: How do you really find the time?
Recently I presented a social media workshop to a group of marketing directors and executive leaders representing the various business units of one of my corporate clients. They were very aware of the importance of social media and ready to … Continue reading
Posted in Laura Duran's Blog
Tagged authenticity, community engagement, online presence, relationships, schedule, social media, value
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Assess, plan, and dive in: A 5-step social media strategy for beginners
Even if you’re a social media rookie, you most likely have a great appreciation for the new opportunities available in the world of business with the leveraging of social media. Here’s a five-step beginner’s plan to get you in the … Continue reading
Social media, Web 2.0, and the paradigm shift
At the start of this new decade, we find our corporate clients and partners positioned at various points along the social media learning curve – from inspired and empowered to just plain figuring out what to do first. What exactly … Continue reading
Posted in Laura Duran's Blog
Tagged branding, community engagement, conversation, dialogue, paradigm shift, relationships, social media, transparency, trust, Web 2.0
4 Comments
