Category Archives: Laura Duran’s Blog

Working with clients and partners whose levels of achievement are an inspiration

Posted on November 2, 2011 by Laura Duran

   One of the things I like most about being a PR consultant is getting to work with and be inspired by some of the most exceptionally talented people representing many different fields. Here’s a snapshot from a recent lunch meeting in Alexandria, Virginia, with … Continue reading →

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Honored to be part of Huffington Post’s Twitter Powerhouses series

Posted on November 2, 2011 by Laura Duran

Above all, be true to yourself, and if you cannot put your heart in it, take yourself out of it. ~Author Unknown I’m thrilled and honored to be part of the latest installment of Huffington Post’s TwitterPowerhouses Series, this one … Continue reading →

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Social Media @Work conference connects social media marketing leaders

Posted on October 20, 2011 by Laura Duran

Yesterday’s Social Media at Work event in Harrisburg, Pa., hosted by the Harrisburg Social Media Club and founder Anne Deeter Gallaher, was a smashing success. The group delivered on its promise of “a day well spent” by connecting some of the brightest marketing … Continue reading →

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How do I write a good headline for my blog post? you ask

Posted on October 13, 2011 by Laura Duran

I occasionally have discussions with clients about what constitutes a good headline for a corporate blog post. As a marketer, I stand on the side of including some specific keywords rather than just going for a catchy, original title. I explain that one … Continue reading →

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20 social media marketing best practices

Posted on August 1, 2011 by Laura Duran

  As a PR consultant, the social media best practice guidelines I suggest to clients are based on what I anticipate they will need to know and also based on actual examples in other businesses. Most involve being truly social and generous, being honest, being focused on … Continue reading →

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Guidelines and tips for successful corporate blogging

Posted on June 14, 2011 by Laura Duran

  According to eMarketer.com, in 2011 approximately 39% of US companies are using blogs for marketing purposes. At LD&A, we consider corporate blogging to be the most valuable social tool you can use to humanize your brand, present your thought leadership, connect … Continue reading →

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A guiding principle of marketing: Amidst change, people remain the same

Posted on May 14, 2011 by Laura Duran

This month I have the privilege of participating in Social Media Success Summit 2011, an online conference jam-packed with presenters such as Jeremiah Owyang, Guy Kawasaki, Brian Solis, and David Meerman Scott. The summit is presented by Michael Stelzner, a marketing icon … Continue reading →

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For those who want to fully understand and participate, social media offers astounding benefits

Posted on March 30, 2011 by Laura Duran

“Social media touches every facet of business and is more an extension of good business ethics.” — Erik Qualman, author of Socialnomics It seems to happen all the time lately as I’m out and about. The Social Media Conversation.  This … Continue reading →

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Promoting your business or cause on others’ Facebook pages (don’t be a spammer)

Posted on March 24, 2011 by Laura Duran

“It is literally true that you can succeed best and quickest by helping others to succeed.” – Napoleon Hill Now that recent Facebook changes have given us the ability to switch identities and post directly to others’ pages as a business or organization, it … Continue reading →

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Google crisis center illustrates the meaning of ‘social media’

Posted on March 12, 2011 by Laura Duran

Sometimes breaking a concept down into its basic components helps us understand its great significance and complexity. To this end, how do you define social media? In my social media 101 seminars, I use the definition, “the combination of Internet tools, communication, and … Continue reading →

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