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Category Archives: Laura Duran’s Blog
One plus one equals three: Ken Burns on storytelling
Telling a meaningful story that matters to people is really the heart of what marketers and other content creators need to be able to do. I love this video of one of the greatest storytellers of our time, Ken Burns, sharing his thoughts on what … Continue reading
New Facebook timeline business page feature allows you to make a wall post “sticky”
One of the coolest new features of Facebook’s recent profile / timeline changes is that, if you admin a business page (and you’re using the new timeline format), you now have the ability to make a particular post “sticky” — … Continue reading
Posted in Laura Duran's Blog, Social Media Marketing
Tagged Facebook business page, social media marketing, sticky posts
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Gap’s smart and chatty social media policy is worth a look
A post written by Gil Rudawsky that appears in PR Daily provides an interesting look at Gap’s refreshing social media policy for its global workforce. Like many large companies, Gap has empowered its employees to participate in social media. Its minimalist, pocket-size guide sure looks like … Continue reading
Working with clients and partners whose levels of achievement are an inspiration
One aspect of PR that I just love is getting to work with and be inspired by some of the most exceptionally talented people in their respective industries. Here’s a snapshot from a recent lunch meeting in Alexandria, Virginia, with renowned architect David Jameson and HVAC … Continue reading
Posted in Laura Duran's Blog, Leadership / Success
Tagged architecture, Dan Foley, David Jameson, expertise, Foley Mechanical, HVAC, hydronics, passion, PR, radiant, success
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Honored to be part of Huffington Post’s Twitter Powerhouses series
Above all, be true to yourself, and if you cannot put your heart in it, take yourself out of it. ~Author Unknown I’m thrilled and honored to be part of the latest installment of Huffington Post’s TwitterPowerhouses Series, this one … Continue reading
Posted in Laura Duran's Blog, Leadership / Success, Social Media Marketing
Tagged #TwitterPowerhouses, 2morrowknight, Huffington Post, Passionistas, PR, social media, Twitter, Twitter Powerhouses Series
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Social Media @Work conference connects social media marketing leaders
Yesterday’s Social Media at Work event in Harrisburg, Pa., hosted by the Harrisburg Social Media Club and founder Anne Deeter Gallaher, was a smashing success. The group delivered on its promise of “a day well spent” by connecting some of the brightest marketing … Continue reading
How do I write a good headline for my blog post? you ask
I occasionally have discussions with clients about what constitutes a good headline for a corporate blog post. As a marketer, I stand on the side of including some specific keywords rather than just going for a catchy, original title. I explain that one … Continue reading
Posted in Corporate Blogging, Laura Duran's Blog, Social Media Marketing
Tagged blog post title, content marketing, corporate blog, inbound marketing, keyword research, Pennsylvania, Philadelphia, PR, PR firm, public relations, search traffic, SEO, social media marketing
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20 social media marketing best practices
As a PR consultant, the social media best practice guidelines I suggest to clients are based on what I anticipate they will need to know and also based on actual examples in other businesses. Most involve being truly social and generous, being honest, being focused on … Continue reading
Posted in Laura Duran's Blog, Social Media Marketing
Tagged best practices, Chester County, content, guidelines, Pennsylvania, Philadelphia, PR consultant, social business, social media marketing
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Guidelines and tips for successful corporate blogging
According to eMarketer.com, in 2011 approximately 39% of US companies are using blogs for marketing purposes. At LD&A, we consider corporate blogging to be the most valuable social tool you can use to humanize your brand, present your thought leadership, connect … Continue reading
A guiding principle of marketing: Amidst change, people remain the same
This month I have the privilege of participating in Social Media Success Summit 2011, an online conference jam-packed with presenters such as Jeremiah Owyang, Guy Kawasaki, Brian Solis, and David Meerman Scott. The summit is presented by Michael Stelzner, a marketing icon … Continue reading
