Category Archives: Corporate Blogging

How do I write a good headline for my blog post? you ask

Posted on October 13, 2011 by Laura Duran

I occasionally have discussions with clients about what constitutes a good headline for a corporate blog post. As a marketer, I stand on the side of including some specific keywords rather than just going for a catchy, original title. I explain that one … Continue reading →

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Guidelines and tips for successful corporate blogging

Posted on June 14, 2011 by Laura Duran

  According to eMarketer.com, in 2011 approximately 39% of US companies are using blogs for marketing purposes. At LD&A, we consider corporate blogging to be the most valuable social tool you can use to humanize your brand, present your thought leadership, connect … Continue reading →

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