Category Archives: Media Relations

Spokesperson’s guide, part 3: Expressing emotion or apology on behalf of your company

Posted on October 21, 2010 by Laura Duran

There are times when expressing heartfelt emotion or apology on behalf of your organization is a must, especially events resulting in death, injury, or environmental damage. We’ve all observed organizations that experience significant events and choose not to comment, or otherwise respond in … Continue reading →

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Spokesperson’s guide, part 2: During a media interview, remember your role and audience

Posted on October 19, 2010 by Laura Duran

We’ve already covered how important it is during a media interview to keep your goals in mind and be prepared with the key points you want to convey (discussed in part 1 of this series). Another important fundamental is to remain conscious of your role … Continue reading →

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Spokesperson’s guide, part 1: A media interview is an opportunity, not just a conversation

Posted on October 18, 2010 by Laura Duran

A common mistake while interacting with members of the media is to view the exchange as a conversation. As you may know, it’s not. A media interview, or even a casual interaction with a journalist, should be seen as an opportunity. … Continue reading →

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