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Category Archives: Laura Duran’s Blog
For those who want to fully understand and participate, social media offers astounding benefits
“Social media touches every facet of business and is more an extension of good business ethics.” — Erik Qualman, author of Socialnomics It seems to happen all the time lately as I’m out and about. The Social Media Conversation. This … Continue reading
Posted in Laura Duran's Blog, Social Media Marketing
Tagged branding, Chester County, content marketing, digital PR, engagement, Facebook, Main Line, Pennsylvania, Philadelphia, PR 2.0, public relations, social media
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Promoting your business or cause on others’ Facebook pages (don’t be a spammer)
“It is literally true that you can succeed best and quickest by helping others to succeed.” – Napoleon Hill Now that recent Facebook changes have given us the ability to switch identities and post directly to others’ pages as a business or organization, it … Continue reading
Posted in Laura Duran's Blog, Social Media Marketing
Tagged branding, Chester County, consultant, digital PR, etiquette, Facebook, Main Line, marketing, Pennsylvania, Philadelphia, posting, PR 2.0, public relations, social media
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Google crisis center illustrates the meaning of ‘social media’
Sometimes breaking a concept down into its basic components helps us understand its great significance and complexity. To this end, how do you define social media? In my social media 101 seminars, I use the definition, “the combination of Internet tools, communication, and … Continue reading
12 important things to know about using Twitter
Twitter is like a very, very large gathering (think 150 million people) with millions of conversations going on. I guarantee you there are at least a few pockets of conversation that are just right for you. Twitter allows you to … Continue reading
Spokesperson’s guide, part 3: Expressing emotion or apology on behalf of your company
There are times when expressing heartfelt emotion or apology on behalf of your organization is a must, especially events resulting in death, injury, or environmental damage. We’ve all observed organizations that experience significant events and choose not to comment, or otherwise respond in … Continue reading
Posted in Laura Duran's Blog, Media Relations
Tagged apology, branding, Chester County, Main Line, media interview, Philadelphia, PR, public relations, reputation
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Spokesperson’s guide, part 2: During a media interview, remember your role and audience
We’ve already covered how important it is during a media interview to keep your goals in mind and be prepared with the key points you want to convey (discussed in part 1 of this series). Another important fundamental is to remain conscious of your role … Continue reading
Posted in Laura Duran's Blog, Media Relations
Tagged branding, Chester County, media interview, Pennsylvania, Philadelphia, PR, public relations
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Spokesperson’s guide, part 1: A media interview is an opportunity, not just a conversation
A common mistake while interacting with members of the media is to view the exchange as a conversation. As you may know, it’s not. A media interview, or even a casual interaction with a journalist, should be seen as an opportunity. … Continue reading
Posted in Laura Duran's Blog, Media Relations
Tagged branding, Chester County, engagement, Main Line, media interview, Philadelphia, public relations
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How to set up a Facebook business page
I’ve received friend requests on Facebook from at least half a dozen businesses just in the past week – businesses that mean well but unfortunately have set up personal profiles for their business instead of learning how to set up … Continue reading
Write the way you speak — with directness, warmth, and authenticity
As a PR consultant, I spend time nearly every day writing or revising the writing of others. I love writing content and narrative that readers can enjoy and care about –communication that shows the human side of business and reveals the extraordinary strengths and … Continue reading
