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Category Archives: Social Media Marketing
Honored to be part of Huffington Post’s Twitter Powerhouses series
Above all, be true to yourself, and if you cannot put your heart in it, take yourself out of it. ~Author Unknown I’m thrilled and honored to be part of the latest installment of Huffington Post’s TwitterPowerhouses Series, this one … Continue reading
Posted in Laura Duran's Blog, Leadership / Success, Social Media Marketing
Tagged #TwitterPowerhouses, 2morrowknight, Huffington Post, Passionistas, PR, social media, Twitter, Twitter Powerhouses Series
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Social Media @Work conference connects social media marketing leaders
Yesterday’s Social Media at Work event in Harrisburg, Pa., hosted by the Harrisburg Social Media Club and founder Anne Deeter Gallaher, was a smashing success. The group delivered on its promise of “a day well spent” by connecting some of the brightest marketing … Continue reading
How do I write a good headline for my blog post? you ask
I occasionally have discussions with clients about what constitutes a good headline for a corporate blog post. As a marketer, I stand on the side of including some specific keywords rather than just going for a catchy, original title. I explain that one … Continue reading
Posted in Corporate Blogging, Laura Duran's Blog, Social Media Marketing
Tagged blog post title, content marketing, corporate blog, inbound marketing, keyword research, Pennsylvania, Philadelphia, PR, PR firm, public relations, search traffic, SEO, social media marketing
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20 social media marketing best practices
As a PR consultant, the social media best practice guidelines I suggest to clients are based on what I anticipate they will need to know and also based on actual examples in other businesses. Most involve being truly social and generous, being honest, being focused on … Continue reading
Posted in Laura Duran's Blog, Social Media Marketing
Tagged best practices, Chester County, content, guidelines, Pennsylvania, Philadelphia, PR consultant, social business, social media marketing
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Guidelines and tips for successful corporate blogging
According to eMarketer.com, in 2011 approximately 39% of US companies are using blogs for marketing purposes. At LD&A, we consider corporate blogging to be the most valuable social tool you can use to humanize your brand, present your thought leadership, connect … Continue reading
A guiding principle of marketing: Amidst change, people remain the same
This month I have the privilege of participating in Social Media Success Summit 2011, an online conference jam-packed with presenters such as Jeremiah Owyang, Guy Kawasaki, Brian Solis, and David Meerman Scott. The summit is presented by Michael Stelzner, a marketing icon … Continue reading
For those who want to fully understand and participate, social media offers astounding benefits
“Social media touches every facet of business and is more an extension of good business ethics.” — Erik Qualman, author of Socialnomics It seems to happen all the time lately as I’m out and about. The Social Media Conversation. This … Continue reading
Posted in Laura Duran's Blog, Social Media Marketing
Tagged branding, Chester County, content marketing, digital PR, engagement, Facebook, Main Line, Pennsylvania, Philadelphia, PR 2.0, public relations, social media
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Promoting your business or cause on others’ Facebook pages (don’t be a spammer)
“It is literally true that you can succeed best and quickest by helping others to succeed.” – Napoleon Hill Now that recent Facebook changes have given us the ability to switch identities and post directly to others’ pages as a business or organization, it … Continue reading
Posted in Laura Duran's Blog, Social Media Marketing
Tagged branding, Chester County, consultant, digital PR, etiquette, Facebook, Main Line, marketing, Pennsylvania, Philadelphia, posting, PR 2.0, public relations, social media
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Google crisis center illustrates the meaning of ‘social media’
Sometimes breaking a concept down into its basic components helps us understand its great significance and complexity. To this end, how do you define social media? In my social media 101 seminars, I use the definition, “the combination of Internet tools, communication, and … Continue reading
12 important things to know about using Twitter
Twitter is like a very, very large gathering (think 150 million people) with millions of conversations going on. I guarantee you there are at least a few pockets of conversation that are just right for you. Twitter allows you to … Continue reading
