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Category Archives: Social Media Marketing
Google crisis center illustrates the meaning of ‘social media’
Sometimes breaking a concept down into its basic components helps us understand its great significance and complexity. To this end, how do you define social media? In my social media 101 seminars, I use the definition, “the combination of Internet tools, communication, and … Continue reading
12 important things to know about using Twitter
Twitter is like a very, very large gathering (think 150 million people) with millions of conversations going on. I guarantee you there are at least a few pockets of conversation that are just right for you. Twitter allows you to … Continue reading
How to set up a Facebook business page
I’ve received friend requests on Facebook from at least half a dozen businesses just in the past week – businesses that mean well but unfortunately have set up personal profiles for their business instead of learning how to set up … Continue reading
Wikipedia entries? Proceed with caution.
One of the most important principles in the new world of social media is the necessity to understand and respect the rules and expectations of each individual community. In the case of Wikipedia, rules and expectations are clearly stated and worth studying closely, … Continue reading
Social media and the busy schedule: How do you really find the time?
Recently I presented a social media workshop to a group of marketing directors and executive leaders representing the various business units of one of my corporate clients. They were very aware of the importance of social media and ready to … Continue reading
Posted in Laura Duran's Blog, Social Media Marketing
Tagged branding, Chester County, engagement, Main Line, online presence, Pennsylvania, Philadelphia, PR, public relations, relationships, social media
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Assess, plan, and dive in: A 5-step social media strategy for beginners
Even if you’re a social media rookie, you most likely have a great appreciation for the new opportunities available in the world of business with the leveraging of social media. Here’s a five-step beginner’s plan to get you in the … Continue reading
Social media, Web 2.0, and the paradigm shift
At the start of this new decade, we find our corporate clients and partners positioned at various points along the social media learning curve – from inspired and empowered to just plain figuring out what to do first. What exactly … Continue reading
