Strategic PR planning, issue advocacy, community building, and brand facilitation
Strategic communications aligned with your priorities, integrated with your goals, and grounded in experience. Best practices begin with promoting transparency and strong relationships throughout every level of your organization and include top-down and two-way communications to connect with and build community among those who influence your cause, your business, and your bottom line.
PR practices, tools, and content
Engaging stakeholder communications including online PR. We listen to and converse with your communities as well as provide clear and inspiring content in support of your consistent brand presence, including social media streams such as Twitter and Facebook, web content, news releases, editorial pitches, feature articles, stakeholder letters, newsletter copy, speeches, and marketing collateral.
Media relations
Win-win editorial relationships with journalists at local, regional, and national media organizations. We assist clients in providing substantive information, perspective, and expert commentary. Our tailored media distribution lists connect you with the journalists who influence your audiences and seek the substantial news, commentary, and thought leadership that meets their editorial mission and also drives awareness of your brand or cause.
Employee engagement
Internal communications leadership that is vital to the health of your work culture. Employee engagement is a component of public relations that is so important to the trust-building dialogue and motivating work culture you need for an engaged workforce of believers, change agents, and brand ambassadors. At some companies, this is a potentially untapped source of contributors who would go the extra mile if more empowered with a better understanding of their role and how they can make a difference in the success of the organization.
