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Tag Archives: branding
Apartment Association of Central Pennsylvania names High Associates 2011 Management Company of the Year
Lancaster, Pa.-based High Associates Ltd. recently was named 2011 Management Company of the Year by the Apartment Association of Central Pennsylvania (AACP). Its Bentley Ridge and Greenfield Estates apartment communities, both located in Lancaster, Pa., also received top honors in … Continue reading
Posted in News
Tagged apartments, branding, Chester County, High Real Estate Group, Lancaster, Lancaster County, multifamily housing, PR, public relations, real estate, social media
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High Companies’ Corporate Office Building earns EPA Energy Star certification
The Corporate Office Building of the Lancaster, Pa.-based High® companies has earned EPA’s ENERGY STAR® certification. The office building, located in Greenfield Corporate Center in East Lampeter Township, is one of 103 offices in Pennsylvania and one of only four … Continue reading
Posted in News
Tagged branding, Energy Star Certification, EPA, Greenfield Corporate Center, High Companies, Lancaster, Lancaster County, PR, public relations, sustainability
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Guidelines and tips for successful corporate blogging
According to eMarketer.com, in 2011 approximately 39% of US companies are using blogs for marketing purposes. At LD&A, we consider corporate blogging to be the most valuable social tool you can use to humanize your brand, present your thought leadership, connect … Continue reading
PETCO is second anchor tenant to join Phase II of Lancaster’s Mill Creek Square
High Real Estate Group LLC is pleased to announce that PETCO, a leading pet specialty retailer with more than 1,000 locations nationwide, will join its Mill Creek Square shopping center in East Lampeter Township, Lancaster, Pa., with an opening planned for … Continue reading
Posted in News
Tagged branding, commercial real estate, CRE, East Lampeter Township, High Real Estate Group, Lancaster, Mill Creek Square, PETCO, PR, retail
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For those who want to fully understand and participate, social media offers astounding benefits
“Social media touches every facet of business and is more an extension of good business ethics.” — Erik Qualman, author of Socialnomics It seems to happen all the time lately as I’m out and about. The Social Media Conversation. This … Continue reading
Posted in Laura Duran's Blog, Social Media Marketing
Tagged branding, Chester County, content marketing, digital PR, engagement, Facebook, Main Line, Pennsylvania, Philadelphia, PR 2.0, public relations, social media
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Memories of a Lifetime Wedding Showcase to be held April 17 at the Lancaster County Convention Center and Marriott at Penn Square
The Lancaster County Convention Center and Lancaster Marriott at Penn Square is pleased to announce its 2011 Memories of a Lifetime Wedding Showcase to be held April 17 from 11 a.m. to 3 p.m. Admission is free to attendees, who will … Continue reading
Posted in News
Tagged branding, convention center, event planning, Lancaster, Lancaster County Convention Center, Lancaster Marriott at Penn Square, PR, social media, wedding showcase
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Promoting your business or cause on others’ Facebook pages (don’t be a spammer)
“It is literally true that you can succeed best and quickest by helping others to succeed.” – Napoleon Hill Now that recent Facebook changes have given us the ability to switch identities and post directly to others’ pages as a business or organization, it … Continue reading
Posted in Laura Duran's Blog, Social Media Marketing
Tagged branding, Chester County, consultant, digital PR, etiquette, Facebook, Main Line, marketing, Pennsylvania, Philadelphia, posting, PR 2.0, public relations, social media
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12 important things to know about using Twitter
Twitter is like a very, very large gathering (think 150 million people) with millions of conversations going on. I guarantee you there are at least a few pockets of conversation that are just right for you. Twitter allows you to … Continue reading
Spokesperson’s guide, part 3: Expressing emotion or apology on behalf of your company
There are times when expressing heartfelt emotion or apology on behalf of your organization is a must, especially events resulting in death, injury, or environmental damage. We’ve all observed organizations that experience significant events and choose not to comment, or otherwise respond in … Continue reading
Posted in Laura Duran's Blog, Media Relations
Tagged apology, branding, Chester County, Main Line, media interview, Philadelphia, PR, public relations, reputation
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Spokesperson’s guide, part 2: During a media interview, remember your role and audience
We’ve already covered how important it is during a media interview to keep your goals in mind and be prepared with the key points you want to convey (discussed in part 1 of this series). Another important fundamental is to remain conscious of your role … Continue reading
Posted in Laura Duran's Blog, Media Relations
Tagged branding, Chester County, media interview, Pennsylvania, Philadelphia, PR, public relations
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