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Tag Archives: branding
Spokesperson’s guide, part 1: A media interview is an opportunity, not just a conversation
A common mistake while interacting with members of the media is to view the exchange as a conversation. As you may know, it’s not. A media interview, or even a casual interaction with a journalist, should be seen as an opportunity. … Continue reading
Posted in Laura Duran's Blog, Media Relations
Tagged branding, Chester County, engagement, Main Line, media interview, Philadelphia, public relations
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How to set up a Facebook business page
I’ve received friend requests on Facebook from at least half a dozen businesses just in the past week – businesses that mean well but unfortunately have set up personal profiles for their business instead of learning how to set up … Continue reading
Write the way you speak — with directness, warmth, and authenticity
As a PR consultant, I spend time nearly every day writing or revising the writing of others. I love writing content and narrative that readers can enjoy and care about –communication that shows the human side of business and reveals the extraordinary strengths and … Continue reading
A basement skate shop: meeting linchpins in the most surprising places
“The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.” – Seth Godin, Linchpin My daughter has been … Continue reading
Wikipedia entries? Proceed with caution.
One of the most important principles in the new world of social media is the necessity to understand and respect the rules and expectations of each individual community. In the case of Wikipedia, rules and expectations are clearly stated and worth studying closely, … Continue reading
Social media and the busy schedule: How do you really find the time?
Recently I presented a social media workshop to a group of marketing directors and executive leaders representing the various business units of one of my corporate clients. They were very aware of the importance of social media and ready to … Continue reading
Posted in Laura Duran's Blog, Social Media Marketing
Tagged branding, Chester County, engagement, Main Line, online presence, Pennsylvania, Philadelphia, PR, public relations, relationships, social media
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Assess, plan, and dive in: A 5-step social media strategy for beginners
Even if you’re a social media rookie, you most likely have a great appreciation for the new opportunities available in the world of business with the leveraging of social media. Here’s a five-step beginner’s plan to get you in the … Continue reading
Social media, Web 2.0, and the paradigm shift
At the start of this new decade, we find our corporate clients and partners positioned at various points along the social media learning curve – from inspired and empowered to just plain figuring out what to do first. What exactly … Continue reading
