Tag Archives: content

Social Media @Work conference connects social media marketing leaders

Posted on October 20, 2011 by Laura Duran

Yesterday’s Social Media at Work event in Harrisburg, Pa., hosted by the Harrisburg Social Media Club and founder Anne Deeter Gallaher, was a smashing success. The group delivered on its promise of “a day well spent” by connecting some of the brightest marketing … Continue reading →

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20 social media marketing best practices

Posted on August 1, 2011 by Laura Duran

  As a PR consultant, the social media best practice guidelines I suggest to clients are based on what I anticipate they will need to know and also based on actual examples in other businesses. Most involve being truly social and generous, being honest, being focused on … Continue reading →

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Guidelines and tips for successful corporate blogging

Posted on June 14, 2011 by Laura Duran

  According to eMarketer.com, in 2011 approximately 39% of US companies are using blogs for marketing purposes. At LD&A, we consider corporate blogging to be the most valuable social tool you can use to humanize your brand, present your thought leadership, connect … Continue reading →

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Write the way you speak — with directness, warmth, and authenticity

Posted on July 11, 2010 by Laura Duran

As a PR consultant, I spend time nearly every day writing or revising the writing of others. I love writing content and narrative that readers can enjoy and care about –communication that shows the human side of business and reveals the extraordinary strengths and … Continue reading →

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