Tag Archives: Philadelphia

Gap’s smart and chatty social media policy is worth a look

Posted on March 14, 2012 by Laura Duran

A post written by Gil Rudawsky that appears in PR Daily provides an interesting look at Gap’s refreshing social media policy for its global workforce. Like many large companies, Gap has empowered its employees to participate in social media. Its minimalist, pocket-size guide sure looks like … Continue reading →

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Willow Valley Retirement Communities wins four Best of 50+ Housing Awards from National Association of Home Builders

Posted on February 14, 2012 by Laura Duran

Willow Valley Retirement Communities  (WVRC), located in Lancaster, Pa., recently was honored with four Best of 50+ Housing Awards from the National Association of Home Builders’ (NAHB) 50+ Housing Council. WVRC received the following awards: Best Outdoor Amenity (Silver Achievement Award … Continue reading →

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How do I write a good headline for my blog post? you ask

Posted on October 13, 2011 by Laura Duran

I occasionally have discussions with clients about what constitutes a good headline for a corporate blog post. As a marketer, I stand on the side of including some specific keywords rather than just going for a catchy, original title. I explain that one … Continue reading →

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20 social media marketing best practices

Posted on August 1, 2011 by Laura Duran

  As a PR consultant, the social media best practice guidelines I suggest to clients are based on what I anticipate they will need to know and also based on actual examples in other businesses. Most involve being truly social and generous, being honest, being focused on … Continue reading →

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Guidelines and tips for successful corporate blogging

Posted on June 14, 2011 by Laura Duran

  According to eMarketer.com, in 2011 approximately 39% of US companies are using blogs for marketing purposes. At LD&A, we consider corporate blogging to be the most valuable social tool you can use to humanize your brand, present your thought leadership, connect … Continue reading →

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For those who want to fully understand and participate, social media offers astounding benefits

Posted on March 30, 2011 by Laura Duran

“Social media touches every facet of business and is more an extension of good business ethics.” — Erik Qualman, author of Socialnomics It seems to happen all the time lately as I’m out and about. The Social Media Conversation.  This … Continue reading →

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High Steel Structures recognized for interchange bridge project

Posted on March 28, 2011 by Laura Duran

High Steel Structures Inc. received an Award of Excellence from the Maryland Quality Initiative (MdQI) at its annual conference earlier this year in Baltimore. High Steel was recognized in the subcontractor category for the project located at the I-95 / I-695 … Continue reading →

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Promoting your business or cause on others’ Facebook pages (don’t be a spammer)

Posted on March 24, 2011 by Laura Duran

“It is literally true that you can succeed best and quickest by helping others to succeed.” – Napoleon Hill Now that recent Facebook changes have given us the ability to switch identities and post directly to others’ pages as a business or organization, it … Continue reading →

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12 important things to know about using Twitter

Posted on January 18, 2011 by Laura Duran

Twitter is like a very, very large gathering (think 150 million people) with millions of conversations going on. I guarantee you there are at least a few pockets of conversation that are just right for you. Twitter allows you to … Continue reading →

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Spokesperson’s guide, part 3: Expressing emotion or apology on behalf of your company

Posted on October 21, 2010 by Laura Duran

There are times when expressing heartfelt emotion or apology on behalf of your organization is a must, especially events resulting in death, injury, or environmental damage. We’ve all observed organizations that experience significant events and choose not to comment, or otherwise respond in … Continue reading →

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