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Tag Archives: PR
One plus one equals three: Ken Burns on storytelling
Telling a meaningful story that matters to people is really the heart of what marketers and other content creators need to be able to do. I love this video of one of the greatest storytellers of our time, Ken Burns, sharing his thoughts on what … Continue reading
Gap’s smart and chatty social media policy is worth a look
A post written by Gil Rudawsky that appears in PR Daily provides an interesting look at Gap’s refreshing social media policy for its global workforce. Like many large companies, Gap has empowered its employees to participate in social media. Its minimalist, pocket-size guide sure looks like … Continue reading
Lancaster County Convention Center draws robust array of events during first quarter of 2012
During the time of year when leisure tourism traditionally is less active in Lancaster County, the Lancaster County Convention Center (LCCC) is pleased to report that its first quarter roster of business and event bookings is robust. In Freedom Hall, … Continue reading
Working with clients and partners whose levels of achievement are an inspiration
One aspect of PR that I just love is getting to work with and be inspired by some of the most exceptionally talented people in their respective industries. Here’s a snapshot from a recent lunch meeting in Alexandria, Virginia, with renowned architect David Jameson and HVAC … Continue reading
Posted in Laura Duran's Blog, Leadership / Success
Tagged architecture, Dan Foley, David Jameson, expertise, Foley Mechanical, HVAC, hydronics, passion, PR, radiant, success
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Honored to be part of Huffington Post’s Twitter Powerhouses series
Above all, be true to yourself, and if you cannot put your heart in it, take yourself out of it. ~Author Unknown I’m thrilled and honored to be part of the latest installment of Huffington Post’s TwitterPowerhouses Series, this one … Continue reading
Posted in Laura Duran's Blog, Leadership / Success, Social Media Marketing
Tagged #TwitterPowerhouses, 2morrowknight, Huffington Post, Passionistas, PR, social media, Twitter, Twitter Powerhouses Series
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Apartment Association of Central Pennsylvania names High Associates 2011 Management Company of the Year
Lancaster, Pa.-based High Associates Ltd. recently was named 2011 Management Company of the Year by the Apartment Association of Central Pennsylvania (AACP). Its Bentley Ridge and Greenfield Estates apartment communities, both located in Lancaster, Pa., also received top honors in … Continue reading
Posted in News
Tagged apartments, branding, Chester County, High Real Estate Group, Lancaster, Lancaster County, multifamily housing, PR, public relations, real estate, social media
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Social Media @Work conference connects social media marketing leaders
Yesterday’s Social Media at Work event in Harrisburg, Pa., hosted by the Harrisburg Social Media Club and founder Anne Deeter Gallaher, was a smashing success. The group delivered on its promise of “a day well spent” by connecting some of the brightest marketing … Continue reading
How do I write a good headline for my blog post? you ask
I occasionally have discussions with clients about what constitutes a good headline for a corporate blog post. As a marketer, I stand on the side of including some specific keywords rather than just going for a catchy, original title. I explain that one … Continue reading
Posted in Corporate Blogging, Laura Duran's Blog, Social Media Marketing
Tagged blog post title, content marketing, corporate blog, inbound marketing, keyword research, Pennsylvania, Philadelphia, PR, PR firm, public relations, search traffic, SEO, social media marketing
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High Real Estate Group breaks ground for Gilbertson Group facility in Coatesville, Pa.
High Real Estate Group recently broke ground for construction of a new facility at its Highlands Corporate Center in Coatesville, Pa., for The Gilbertson Group. A privately owned company, The Gilbertson Group specializes in security systems integration and custom-built retail … Continue reading
Posted in News
Tagged Chester County, construction, CRE, Gilbertson Group, High Real Estate Group, Pennsylvania, PR, public relations, security systems
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High Companies’ Corporate Office Building earns EPA Energy Star certification
The Corporate Office Building of the Lancaster, Pa.-based High® companies has earned EPA’s ENERGY STAR® certification. The office building, located in Greenfield Corporate Center in East Lampeter Township, is one of 103 offices in Pennsylvania and one of only four … Continue reading
Posted in News
Tagged branding, Energy Star Certification, EPA, Greenfield Corporate Center, High Companies, Lancaster, Lancaster County, PR, public relations, sustainability
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