Tag Archives: PR

PETCO is second anchor tenant to join Phase II of Lancaster’s Mill Creek Square

High Real Estate Group LLC is pleased to announce that PETCO, a leading pet specialty retailer with more than 1,000 locations nationwide, will join its Mill Creek Square shopping center in East Lampeter Township, Lancaster, Pa., with an opening planned for … Continue reading

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Memories of a Lifetime Wedding Showcase to be held April 17 at the Lancaster County Convention Center and Marriott at Penn Square

The Lancaster County Convention Center and Lancaster Marriott at Penn Square is pleased to announce its 2011 Memories of a Lifetime Wedding Showcase to be held April 17 from 11 a.m. to 3 p.m. Admission is free to attendees, who will … Continue reading

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High Steel Structures recognized for interchange bridge project

High Steel Structures Inc. received an Award of Excellence from the Maryland Quality Initiative (MdQI) at its annual conference earlier this year in Baltimore. High Steel was recognized in the subcontractor category for the project located at the I-95 / I-695 … Continue reading

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High Hotels achieves Institute for Sustainable Development’s highest level of recognition

High Hotels Ltd., an affiliate of High Real Estate Group LLC of Lancaster, Pa., has achieved the Institute for Sustainable Development’s highest level of recognition, Green Plus™ certification. The Green Plus program recognizes dedication to triple-bottom-line sustainability – People, Planet, … Continue reading

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High Steel providing $21 million in structural steel to Milton-Madison Bridge truss slide project

High Steel Structures Inc. of Lancaster, Pa., is set to begin fabricating 8,165 tons of structural steel as part of its $21-million steel fabrication subcontract for the Milton-Madison Bridge, which will replace an 81-year-old deteriorating bridge spanning the Ohio River … Continue reading

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Spokesperson’s guide, part 3: Expressing emotion or apology on behalf of your company

There are times when expressing heartfelt emotion or apology on behalf of your organization is a must, especially events resulting in death, injury, or environmental damage. We’ve all observed organizations that experience significant events and choose not to comment, or otherwise respond in … Continue reading

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Spokesperson’s guide, part 2: During a media interview, remember your role and audience

We’ve already covered how important it is during a media interview to keep your goals in mind and be prepared with the key points you want to convey (discussed in part 1 of this series). Another important fundamental is to remain conscious of your role … Continue reading

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How to set up a Facebook business page

I’ve received friend requests on Facebook from at least half a dozen businesses just in the past week – businesses that mean well but unfortunately have set up personal profiles for their business instead of learning how to set up … Continue reading

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Using Twitter’s list feature to rise above the noise and focus on people with similar interests

Always looking for ways to use social media in the most time-efficient way, I’ve finally gotten around to creating a selection of Twitter lists to categorize the people I want to follow more closely. This topic will be old news to advanced Twitter users, … Continue reading

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Write the way you speak — with directness, warmth, and authenticity

As a PR consultant, I spend time nearly every day writing or revising the writing of others. I love writing content and narrative that readers can enjoy and care about –communication that shows the human side of business and reveals the extraordinary strengths and … Continue reading

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