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Tag Archives: public relations
Apartment Association of Central Pennsylvania names High Associates 2011 Management Company of the Year
Lancaster, Pa.-based High Associates Ltd. recently was named 2011 Management Company of the Year by the Apartment Association of Central Pennsylvania (AACP). Its Bentley Ridge and Greenfield Estates apartment communities, both located in Lancaster, Pa., also received top honors in … Continue reading
Posted in News
Tagged apartments, branding, Chester County, High Real Estate Group, Lancaster, Lancaster County, multifamily housing, PR, public relations, real estate, social media
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How do I write a good headline for my blog post? you ask
I occasionally have discussions with clients about what constitutes a good headline for a corporate blog post. As a marketer, I stand on the side of including some specific keywords rather than just going for a catchy, original title. I explain that one … Continue reading
Posted in Corporate Blogging, Laura Duran's Blog, Social Media Marketing
Tagged blog post title, content marketing, corporate blog, inbound marketing, keyword research, Pennsylvania, Philadelphia, PR, PR firm, public relations, search traffic, SEO, social media marketing
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High Real Estate Group breaks ground for Gilbertson Group facility in Coatesville, Pa.
High Real Estate Group recently broke ground for construction of a new facility at its Highlands Corporate Center in Coatesville, Pa., for The Gilbertson Group. A privately owned company, The Gilbertson Group specializes in security systems integration and custom-built retail … Continue reading
Posted in News
Tagged Chester County, construction, CRE, Gilbertson Group, High Real Estate Group, Pennsylvania, PR, public relations, security systems
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High Companies’ Corporate Office Building earns EPA Energy Star certification
The Corporate Office Building of the Lancaster, Pa.-based High® companies has earned EPA’s ENERGY STAR® certification. The office building, located in Greenfield Corporate Center in East Lampeter Township, is one of 103 offices in Pennsylvania and one of only four … Continue reading
Posted in News
Tagged branding, Energy Star Certification, EPA, Greenfield Corporate Center, High Companies, Lancaster, Lancaster County, PR, public relations, sustainability
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A guiding principle of marketing: Amidst change, people remain the same
This month I have the privilege of participating in Social Media Success Summit 2011, an online conference jam-packed with presenters such as Jeremiah Owyang, Guy Kawasaki, Brian Solis, and David Meerman Scott. The summit is presented by Michael Stelzner, a marketing icon … Continue reading
For those who want to fully understand and participate, social media offers astounding benefits
“Social media touches every facet of business and is more an extension of good business ethics.” — Erik Qualman, author of Socialnomics It seems to happen all the time lately as I’m out and about. The Social Media Conversation. This … Continue reading
Posted in Laura Duran's Blog, Social Media Marketing
Tagged branding, Chester County, content marketing, digital PR, engagement, Facebook, Main Line, Pennsylvania, Philadelphia, PR 2.0, public relations, social media
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Promoting your business or cause on others’ Facebook pages (don’t be a spammer)
“It is literally true that you can succeed best and quickest by helping others to succeed.” – Napoleon Hill Now that recent Facebook changes have given us the ability to switch identities and post directly to others’ pages as a business or organization, it … Continue reading
Posted in Laura Duran's Blog, Social Media Marketing
Tagged branding, Chester County, consultant, digital PR, etiquette, Facebook, Main Line, marketing, Pennsylvania, Philadelphia, posting, PR 2.0, public relations, social media
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Google crisis center illustrates the meaning of ‘social media’
Sometimes breaking a concept down into its basic components helps us understand its great significance and complexity. To this end, how do you define social media? In my social media 101 seminars, I use the definition, “the combination of Internet tools, communication, and … Continue reading
12 important things to know about using Twitter
Twitter is like a very, very large gathering (think 150 million people) with millions of conversations going on. I guarantee you there are at least a few pockets of conversation that are just right for you. Twitter allows you to … Continue reading
Spokesperson’s guide, part 3: Expressing emotion or apology on behalf of your company
There are times when expressing heartfelt emotion or apology on behalf of your organization is a must, especially events resulting in death, injury, or environmental damage. We’ve all observed organizations that experience significant events and choose not to comment, or otherwise respond in … Continue reading
Posted in Laura Duran's Blog, Media Relations
Tagged apology, branding, Chester County, Main Line, media interview, Philadelphia, PR, public relations, reputation
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