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Recent posts
- A tribute to some great employees: Even the momentary relationships they establish are integral to the brand they help create
- Write the way you speak -- with directness, warmth, and authenticity
- A basement skate shop: You meet linchpins in the most surprising places
- Wikipedia entries? Proceed with caution.
- Social media and the busy schedule: How do you really find the time?
- Assess, plan, and dive in: A 5-step social media strategy for beginners
Tag Archives: relationships
A tribute to some great employees: Even the momentary relationships they establish are integral to the brand they help create
Your brand can be thought of as the concept that you own inside the collective minds of your stakeholders and contacts. These groups include employees, customers, partners, community members, and prospects. Though intangible, your brand is one of the most valuable … Continue reading
Social media and the busy schedule: How do you really find the time?
Recently I presented a social media workshop to a group of marketing directors and executive leaders representing the various business units of one of my corporate clients. They were very aware of the importance of social media and ready to … Continue reading
Posted in Laura Duran's Blog
Tagged authenticity, community engagement, online presence, relationships, schedule, social media, value
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Social media, Web 2.0, and the paradigm shift
At the start of this new decade, we find our corporate clients and partners positioned at various points along the social media learning curve – from inspired and empowered to just plain figuring out what to do first. What exactly … Continue reading
Posted in Laura Duran's Blog
Tagged branding, community engagement, conversation, dialogue, paradigm shift, relationships, social media, transparency, trust, Web 2.0
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