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Tag Archives: social media
Honored to be part of Huffington Post’s Twitter Powerhouses series
Above all, be true to yourself, and if you cannot put your heart in it, take yourself out of it. ~Author Unknown I’m thrilled and honored to be part of the latest installment of Huffington Post’s TwitterPowerhouses Series, this one … Continue reading
Posted in Laura Duran's Blog, Leadership / Success, Social Media Marketing
Tagged #TwitterPowerhouses, 2morrowknight, Huffington Post, Passionistas, PR, social media, Twitter, Twitter Powerhouses Series
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Apartment Association of Central Pennsylvania names High Associates 2011 Management Company of the Year
Lancaster, Pa.-based High Associates Ltd. recently was named 2011 Management Company of the Year by the Apartment Association of Central Pennsylvania (AACP). Its Bentley Ridge and Greenfield Estates apartment communities, both located in Lancaster, Pa., also received top honors in … Continue reading
Posted in News
Tagged apartments, branding, Chester County, High Real Estate Group, Lancaster, Lancaster County, multifamily housing, PR, public relations, real estate, social media
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Social Media @Work conference connects social media marketing leaders
Yesterday’s Social Media at Work event in Harrisburg, Pa., hosted by the Harrisburg Social Media Club and founder Anne Deeter Gallaher, was a smashing success. The group delivered on its promise of “a day well spent” by connecting some of the brightest marketing … Continue reading
Guidelines and tips for successful corporate blogging
According to eMarketer.com, in 2011 approximately 39% of US companies are using blogs for marketing purposes. At LD&A, we consider corporate blogging to be the most valuable social tool you can use to humanize your brand, present your thought leadership, connect … Continue reading
A guiding principle of marketing: Amidst change, people remain the same
This month I have the privilege of participating in Social Media Success Summit 2011, an online conference jam-packed with presenters such as Jeremiah Owyang, Guy Kawasaki, Brian Solis, and David Meerman Scott. The summit is presented by Michael Stelzner, a marketing icon … Continue reading
For those who want to fully understand and participate, social media offers astounding benefits
“Social media touches every facet of business and is more an extension of good business ethics.” — Erik Qualman, author of Socialnomics It seems to happen all the time lately as I’m out and about. The Social Media Conversation. This … Continue reading
Posted in Laura Duran's Blog, Social Media Marketing
Tagged branding, Chester County, content marketing, digital PR, engagement, Facebook, Main Line, Pennsylvania, Philadelphia, PR 2.0, public relations, social media
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Memories of a Lifetime Wedding Showcase to be held April 17 at the Lancaster County Convention Center and Marriott at Penn Square
The Lancaster County Convention Center and Lancaster Marriott at Penn Square is pleased to announce its 2011 Memories of a Lifetime Wedding Showcase to be held April 17 from 11 a.m. to 3 p.m. Admission is free to attendees, who will … Continue reading
Posted in News
Tagged branding, convention center, event planning, Lancaster, Lancaster County Convention Center, Lancaster Marriott at Penn Square, PR, social media, wedding showcase
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Promoting your business or cause on others’ Facebook pages (don’t be a spammer)
“It is literally true that you can succeed best and quickest by helping others to succeed.” – Napoleon Hill Now that recent Facebook changes have given us the ability to switch identities and post directly to others’ pages as a business or organization, it … Continue reading
Posted in Laura Duran's Blog, Social Media Marketing
Tagged branding, Chester County, consultant, digital PR, etiquette, Facebook, Main Line, marketing, Pennsylvania, Philadelphia, posting, PR 2.0, public relations, social media
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Google crisis center illustrates the meaning of ‘social media’
Sometimes breaking a concept down into its basic components helps us understand its great significance and complexity. To this end, how do you define social media? In my social media 101 seminars, I use the definition, “the combination of Internet tools, communication, and … Continue reading
12 important things to know about using Twitter
Twitter is like a very, very large gathering (think 150 million people) with millions of conversations going on. I guarantee you there are at least a few pockets of conversation that are just right for you. Twitter allows you to … Continue reading
