Tag Archives: social media

Wikipedia entries? Proceed with caution.

One of the most important principles in the new world of social media is the necessity to understand and respect the rules and expectations of each individual community. In the case of Wikipedia, rules and expectations are clearly stated and worth studying closely, … Continue reading

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Social media and the busy schedule: How do you really find the time?

Recently I presented a social media workshop to a group of marketing directors and executive leaders representing the various business units of one of my corporate clients.  They were very aware of the importance of social media and ready to … Continue reading

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Assess, plan, and dive in: A 5-step social media strategy for beginners

Even if you’re a social media rookie, you most likely have a great appreciation for the new opportunities available in the world of business with the leveraging of social media. Here’s a five-step beginner’s plan to get you in the … Continue reading

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Social media, Web 2.0, and the paradigm shift

At the start of this new decade, we find our corporate clients and partners positioned at various points along the social media learning curve – from inspired and empowered to just plain figuring out what to do first. What exactly … Continue reading

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