Tag Archives: writing

One plus one equals three: Ken Burns on storytelling

Posted on May 17, 2012 by Laura Duran

Telling a meaningful story that matters to people is really the heart of what marketers and other content creators need to be able to do. I love this video of one of the greatest storytellers of our time, Ken Burns, sharing his thoughts on what … Continue reading →

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Write the way you speak — with directness, warmth, and authenticity

Posted on July 11, 2010 by Laura Duran

As a PR consultant, I spend time nearly every day writing or revising the writing of others. I love writing content and narrative that readers can enjoy and care about –communication that shows the human side of business and reveals the extraordinary strengths and … Continue reading →

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